BAPTIST HEALTH SERVICES PRIVACY POLICY

 

 

Privacy Policy

Effective Date: October 7, 2026

 

This Practice does not share, sell, rent, or lease its customer lists or mobile opt-in data to third parties for marketing purposes.

 

At Baptist Health Services, we are committed to protecting the privacy and security of our patients, visitors, employees, and community members. As a Federally Qualified Health Center (FQHC) and Health Center Program grantee, we comply with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

 

This Privacy Policy explains how information may be collected when you visit our website and how that information is used, protected, and disclosed.

 

Information We Collect

 

Information You Provide

 

You may voluntarily provide information through:

 

• Contact forms

• Online appointment requests

• Employment applications

• Newsletter subscriptions

• Patient inquiries

• Patient portal registration requests

 

Information may include your name, email address, phone number, mailing address, and other information you choose to submit.

 

Information Collected Automatically

 

When you visit our website, certain information may be collected automatically, including:

 

• • IP address
• • Browser type and version
• • Device information
• • Operating system
• • Pages visited
• • Date and time of access
• • Referring websites
• • General geographic location

This information helps us improve website performance, functionality, and user experience.

 

Cookies and Tracking Technologies

 

Our website uses cookies and similar technologies to improve user experience and analyze website usage.

 

These technologies may include:

 

• • Google Analytics
• • Meta (Facebook) Pixel
• • Session cookies
• • Performance and analytics cookies

These tools help us understand how visitors interact with our website, evaluate website performance, and improve our online services.

 

The information collected through these tools is generally aggregated and does not directly identify individual visitors.

 

Users may control cookie settings through their web browser preferences.

 

Google Analytics

 

We use Google Analytics to collect information about website traffic and user behavior. Google Analytics may collect information such as:

 

• • Pages visited
• • Time spent on pages
• • Referral sources
• • Device and browser information

Information collected through Google Analytics is governed by Google's privacy practices. You can learn more about Google's privacy practices and available opt-out tools through Google's Privacy Policy.

 

Meta Pixel

 

Our website may use Meta Pixel to help measure advertising effectiveness and understand how visitors interact with our website after viewing information on social media platforms.

 

Information collected through Meta Pixel may include:

 

• • Website interactions
• • Device information
• • Browser information
• • General usage data

We do not use Meta Pixel to intentionally disclose or transmit Protected Health Information (PHI).

 

HIPAA and Protected Health Information

 

This website is intended to provide general information about our services and programs.

 

Information submitted through general website forms should not include sensitive medical information unless specifically requested through a secure, HIPAA-compliant process.

 

Protected Health Information (PHI) submitted through secure systems, including our patient portal and electronic health record systems, is governed by our Notice of Privacy Practices and protected in accordance with HIPAA and applicable state law.

 

Patients should use the secure patient portal whenever medical information, appointment details, prescription requests, test results, or other health-related communications are involved.

 

Patient Portal

 

Our patient portal is operated through secure technology designed to protect Protected Health Information.

 

Information submitted through the patient portal is encrypted and handled according to applicable HIPAA privacy and security requirements.

 

Please review the patient portal's terms and privacy notices for additional information regarding portal use.

 

How We Use Information

 

Information collected through this website may be used to:

 

• • Respond to inquiries
• • Schedule appointments
• • Provide requested services
• • Improve website functionality
• • Evaluate website performance
• • Improve patient experience
• • Comply with legal and regulatory requirements
• • Communicate with patients and community members when authorized

Disclosure of Information

 

We do not sell or rent personal information.

 

Information may be shared:

 

• • With service providers that support website operations
• • With technology vendors providing analytics or hosting services
• • When required by law
• • To protect the health, safety, or rights of patients, staff, or the public
• • As otherwise permitted or required under HIPAA or other applicable laws

Any business associates that receive Protected Health Information are required to safeguard that information in accordance with applicable legal requirements.

 

Data Security

 

We maintain reasonable administrative, technical, and physical safeguards to protect information collected through our website.

 

While we take steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

 

Children's Privacy

 

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children through this website without appropriate authorization.

 

Third-Party Websites

 

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of websites not operated by our organization.

 

Visitors should review the privacy policies of any third-party websites they access.

 

Notice of Privacy Practices

 

Our HIPAA Notice of Privacy Practices explains how medical information about patients may be used and disclosed and how patients can access their health information.

 

Please review our Notice of Privacy Practices for complete details regarding Protected Health Information.

 

Changes to This Policy

 

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

 

Contact Information

 

For questions regarding this Privacy Policy, please contact:

 

Baptist Health Services
4960 St. Claude Avenue, New Orleans LA 70117
504-533-4999
info@bhsnola.org